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Colony 13 hosts reopening March 7-9

Rodney and Susan Bass say the secrets to a successful local business include putting in lots of hours, never buying what you can’t afford and building slow, sustained growth.

And they should know.

Their business, Colony 13, located in Northgate Mall, has been open since June 1976.

Recently, after 35 years in its location by Sears, Colony 13 moved to a larger space just across the hall. In honor of its reopening, the Basses are hosting a celebration March 7-9 at their new location.

“We’ve worked hard and it’s paid off,” said Rodney Bass. “It’s not so much the things you carry, sometimes. We care about finding out what [customers] want and trying to meet that need. The golden rule is treat people the way you want to be treated. God has just blessed our business.”

At the celebration, attendees can try their hand at an on-site spinning wheel for a chance to win discounts. Customers can also “like” the Colony 13 Facebook page for the chance to win a Life is Good gift bag.

“Of course we’ll have some food and fun,” Rodney Bass added in regards to the event. “We’ll just have a good time.”

A contest drawing to win a free Pandora bracelet, one of the new lines Colony 13 now carries, begins during the celebration and will run all month, said Susan Bass.

Other new merchandise that comes with the shop’s new location includes The Gathering of Friends cookbook line, the official “Downton Abbey” Jewelry Collection, Olivina natural skincare, and Just Add a Kid onesies and T-shirts.

The store’s name was inspired by the United States’ bicentennial in 1976, Rodney Bass said. The gift shop started out in Brainerd Village before it moved and stayed in Northgate Mall.

“Now our son Jeffrey is coming into the business with us and he’s about the same age I was when we opened,” Rodney Bass said proudly.

All four of the Basses’ daughters have worked there, added his wife, and even their young granddaughter is beginning to come in as well.

Colony 13 is located at 320 Northgate Mall and can be reached at 875-8840. Find the store on Facebook at facebook.com/Colony13Shop.