Thursday, January 23, 2014
Change is in the air at Northgate Mall. As several new stores move in, a longstanding mall mainstay is calling it quits.
J.C. Penney announced Jan. 15 that it will be closing its store at the mall.
The J.C. Penney space is not owned by Northgate Mall owner CBL and Associates Properties Inc., but by a third party, said CBL spokesperson Katie Reinsmidt. The store is expected to close later this year and CBL will work with the third-party owner to advance its plans for the future of the space, she said.
“It fits perfectly with the redevelopment plans we already have underway at Northgate,” Reinsmidt said of Penney’s closing, adding that Burlington Coat Factory is set to open at the mall later this year. “It gives us another opportunity to enhance the attractiveness of the center overall.”
Old Navy has closed its location at Oak Park Town Center and is holding a soft opening for its new store at Northgate Wednesday, Jan. 22 from 6-9 p.m.
“It’s going to be a totally new layout with totally new products,” said store manager Denika Terrell. “Come check out our team and our store on our Grand Reveal weekend.”
The store will be open Thursday, Jan. 23 during its regular hours of 10 a.m. to 9 p.m. and its Grand Reveal event is set for Friday, Jan. 24-Sunday, Jan. 26.
An Old Navy fashion show will be held in the center of the mall Saturday, Jan. 25 from 1-3 p.m. Attendees will have the chance to win giveaways and receive coupons for store discounts, and food will be available from Chili’s, Hixson-based New York Pizza Department and a cupcake purveyor, Terrell said.
The Lookouts’ mascot Looie the Lookout and the Chick-fil-A cow will also be in attendance, she added.
Terrell said the new store features all-white fixtures and neon lighting throughout and will use different marketing techniques such as big block lettering instead of traditional posters.