Southtree converts memories into DVDs

When Adam Boeselager started converting family tapes into DVDs in his dorm room and then later in a garage, the college student had no idea how far his startup business would take him.


Southtree technician Matt Best works to convert photos to DVDs at the local business, which recently moved its offices and production space to 1301 Cowart St.

Four years after formally incorporating, the business processes around 700 tapes a day and has had at least a 70 percent increase in business each year since he began. In 2012 the Southside business, which recently relocated to 1301 Cowart St., reached its 1 million DVD milestone in addition to processing 34 tons of tape — the equivalent of the weight of seven elephants.

“We started in a garage and we got the idea from the need of our families and friends,” said co-founder Nick Macco. “We’ve always reinvested our profits, so to this day we are debt-free. It’s been really rewarding to see something you’ve put all your energy into flourish.”

At the business’s new location, Southtree will continue doing what it’s always done: converting tapes, film, photos and audio content onto DVDs. With more space to process media and a high-tech system that enables staff and clients to monitor their order at each step in the process, Macco said he expects Southtree’s business to continue to expand.

The company is also in the process of adding several new options for clients, including digital “forever files” that clients can purchase instead of physical DVDs, and the prepaid Legacy Box, an “all-in-one kit for an entire legacy” that can fit a theme or be given as a gift.

In addition to converting files for individual clients, the company also has “Southtree pro” services for businesses, schools and institutions. One example of that service is Southtree’s recent partnership with Covenant College to convert all the school’s archived chapel services onto DVD.

“We know how important memories are to the people who take them and have them,” he said. “It’s something we’ve focused on from the beginning.”

The business has also made sure to give back from its humble beginning in a garage. From that time forward, the business has donated 10 percent of its profits each month to Build a City, a nonprofit that is providing homes, infrastructure and farms for a displaced village in Cambodia. Southtree is committed to help build a community development center there and is approximately one-third of the way through that process.

To get files processed through Southtree, locals can either visit the business at its physical location or work through the website and mail in items. For mail-in orders, the company provides a box for shipping and flat-rate options.

For more information about Southtree, visit www.southtree.com.


This sounds all fine and dandy -- and perhaps they treat us locals better than others... But -- one should really look at all of the one-star YELP comments and the 41 Better Business Bureau complaints about Southtree.

Trust is important and I've read a lot of horror stories about sending tapes to this company. Be sure you do your due diligence when sending precious memories to a company - no matter how pretty their building or website might be.

As we process thousands of orders each month (and grown by 100% each year) there are bound to be a few customer service hiccups along the way. Those issues account for less than half of one percent of all orders processed here. We're proud to have a high satisfaction rate. That said, we're always improving. This new space allows us that. We have 2x the capacity, state-of-the-art fiber optics for faster networking and storage, and 4x the space all to allow us to improve our service. If you have an order number I'd be glad to have our team assist you. If you're a competitor (as we have been the target of online attacks from competitors) than I'm sorry you feel the need to bring others down. Thank you for your feedback.