58 Highway Trophies rewards customers with service, convenience

Don’t let the name fool you; 58 Highway Trophies Awards and Apparel isn’t just a trophy shop anymore.

“For years this has been just a trophy shop, but now we’re a one-stop-shop for everything,” said owner Brenda Tomlinson, who has owned the business for more than a decade. “We started screen printing and embroidering behind the house and decided to expand the business.”

Nearly seven years ago she moved the store from its original location to a new space on Highway 58 that has more room for embroidering and screen printing. Before the move, the shop had been in the same place for more than two decades.

“What I’ve seen is that there’s definitely not as high a demand in trophies anymore,” said Tomlinson. “As far as the schools and leagues, they just can’t afford as much anymore. We’ve gone more corporate as far as apparel and awards.”

She said teams still come in for everything including hats, shirts or jerseys and trophies, but the business has also expanded so it can cater to corporate needs. 58 Highway Trophies Awards and Apparel specializes in unique awards and plaques for local businesses and organizations like the Chattanooga Area Chamber of Commerce, embroidery for all types of apparel, name tags and creating custom logos and printing them on things like drinking glasses.

“Our biggest thing is corporate business and that’s what we want our name to be known for,” said Tomlinson. “Most people don’t know that.”

Since she took over the store, she said she hasn’t had to advertise. All of her customers come to the business either through word of mouth or because they walked through the door. The thing that has set 58 Highway Trophies Awards and Apparel apart most is its high level of customer service, said the owner.

“We try to treat every customer the same, whether they want one item or 1,000,” said Tomlinson. “I want people to know that they are going to get No. 1 service and a quality product when they walk out of here.”

Customers regularly walk in without any idea of what they want but leave with a great custom product, she added.

The store also specializes in quick turnaround with orders, she said.

“We can do some orders on the spot or the next day and never miss a beat,” said Tomlinson.

The store also offers letterman jackets, twill tackle lettering and apparel with Greek letters.

For more information about 58 Highway Trophies Awards and Apparel, call 344-9582.


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