Wednesday, January 18, 2012
She may have relocated her salon just a few months ago, but Sonya Hill’s whole life has been devoted to making people look good.
“I’ve been doing hair since I was 10,” she said. “My mother did hair and my grandfather was a barber.”
Hill carried on that family tradition, working for about eight years as a hairstylist at salons in Chattanooga, before opening her own salon in Rossville.
In recent years her work has been featured in national trade magazines — the kind clients scan to choose a style for themselves — using her clients as models.
In October, after a decade, Hill and her husband Rodney, who manages the shop, moved across Missionary Ridge and a few miles south on U.S. Highway 27 to Fort Oglethorpe into the same building that houses Blood Assurance. What was Roche’s Cuts & Styles reopened as Roche’s House of Glam Beauty Salon and Boutique, with more space and an expanded line of products.
“We have about 1,200 square feet of space, where we previously had about 800,” Rodney Hill said. “Our motto is ‘We give you more in value than you give us in cash.’ This lets us have more stylists, grow our clientele and expand our boutique.”
The boutique carries a select offering of purses, clothing, accessories and fragrance lamps, he said, but hair care has been and remains the core of Roche’s business.
The Hills say their target market is “every age, gender and ethnicity,” and they hope their shop becomes “the preeminent beauty salon in the region” with a goal of “never compromising professionalism. ... Our desire is client satisfaction.”
Sonya Hill is both owner and primary stylist, but has two other stylists and hopes to add even more.
“Our goal is to grow into a full-service salon,” she said. “We have big dreams.”